miércoles, 29 de octubre de 2014

SKIN EXFOLIATION/SCRUB: Benefits and easy Guide.



Benefits:
The scrub process is based on the mechanic elimination of the oldest dead skin cells on the skin's outermost surface.
The removal of the outer layers leaves it smoother, causing three effects:

-Soft instant touch: Skin is immediately softened, with no irregularities in its surface.
-Brightness: the light falls on the face perpendicular to a surface without irregularities, in this way, the light reflection is specular and the optical effect is brightness in your skin.
 
-Better absorption of subsequent treatments: The absence of impurities allows subsequent treatments penetrate more deeply so that its effect is greater, you´ll get plus toning, moisturizing, more anti-wrinkle effect etc. 
 
Easy guide:
 
1 Use a specific facial scrub, exfoliating particles are smaller, suitable for facial skin as grapeseed pips included in the exfoliating soap Vinali "Savon Exfoliant". Body scrubs particles have a larger diameter and are usually rougher to smooth the hardest parts like heels and elbows.
 
2 Depending on the type of skin the frequency of application will be different, for dry or sensitive skin you want to use the product once a week and if the skin is combination or oily, the product can be applied 2 to 3 times a week.
 
3 It should be applied on clean skin, not having product remains as a tonic, cream or makeup. Avoid application in sensitive areas such as eye contour or breasts and wounds or irritated skin, if you have sensitive skin ask a doctor before scrubbing.
 
4 If you perform the peel after a shower it will be more effective because hot water opens the pores, which helps removing impurities.
 
5 Proceed to apply the cream or gel scrub using your fingertips with a gentle circular massage insisting on problem areas like nose, forehead and chin.
 


6 Apply subsequent treatments immediately after exfoliation such as tonifying lotion and moisturizer, because your skin is prepared to better infuse of active ingredients.

miércoles, 22 de octubre de 2014


Groupe GM Partners with VIÑALI to Offer its First Line of Organic Vino-Cosmetic Amenities

Paris, 15th October 2014 – Groupe GM, European leader in hotel amenity products, has joined forces with Spanish brand VIÑALI, the first organic vino-cosmetic company, to launch a line of hospitality products based on anti-oxidant grape extracts. 

The products in the VIÑALI amenities range are enriched with organic grape water and organic grape extracts and will give hotel guests an experience as refreshing (and detoxifying) as it is luxurious.

Across the product line, water has been substituted by organic grape water rich in resveratrol, VIÑALI’s flagship ingredient, which carries (adds value to skincare thanks to the grape’s) detoxifying properties. The 100% ecological grape water extract also contains essential oils, minerals and trace elements found in the plant which actively promote healthy skin and are environmentally friendly.

“Having seen the popularity of our cosmetics line grow, we felt that now was the perfect time to create an amenities line in partnership with an international distributor,” commented Marie-Sixtine de Coral, creator of VIÑALI. “This is Spain’s first line of Vino-Cosmetics and we believe that with the international network offered by Groupe GM, it has the potential to become just as popular outside of Spain as it is here.”

Laurent Marchand, President of Groupe GM, added: “We had been looking to offer our hotel clients a vino-cosmetic line for a long time, and our partnership with VIÑALI will allow us to carry out this project that is so dear to us.  As an amenities line that offers guests something above and beyond the traditional ingredients, Viñali was the natural choice to complement our existing product range. The products use powerful, natural, organic ingredients and look very sleek and stylish and we’re confident that our international clients will be equally enthusiastic to see this new brand in our portfolio”.

The new Groupe GM amenity line includes natural soap in 15g and 30g, as well as 25ml tubes of shower gel, shampoo, hair & body gel and body lotion. All are presented in fresh white packaging featuring a grey minimalistic grape leaf design and a red logo. The packaging design also features the BIO VINES logo, certifying the origins of the grape-based ingredients. All vines used to extract grape water, as well as red vine extracts, are organic, harvested in a natural and bio-dynamic way and are completely chemical-free.




About Groupe GM:
Leading international player in the guest amenity industry for 40 years, Groupe GM designs, produces and distributes cosmetics and accessories for the hospitality industry in over 70 countries across every continent. Drawing on an international network of dedicated agents, Groupe GM distributes a unique portfolio of over 30 brands. In addition to its own brands, Groupe GM signs exclusive worldwide licensing agreements with recognised international brands, including cosmetic, fashion, design and spa brands. Groupe GM offers flexible, global solutions, enabling hoteliers to stand out with their hospitality products. www.groupegm.com

About VIÑALI
Created in Spain by Marie-Sixtine de Coral, VIÑALI is the first brand of Organic Vino-Cosmetics. VIÑALI offers the health benefits that come with using carefully selected grapes, as well as powerful natural ingredients. In its formulas, VIÑALI substitutes water for Resveratrol-rich organic grape water. Resveratrol, its flagship ingredient, adds extra value that boosts skincare thanks to its grape detoxifying properties.  All VIÑALI products are made of organic ingredients and are environmentally friendly.


Media contact:
Laura Crompton
Hopscotch Système Europe
+44 (0)203 239 3480