Groupe
GM Partners with VIÑALI to Offer its First Line of Organic Vino-Cosmetic
Amenities
Paris, 15th
October 2014 – Groupe GM, European
leader in hotel amenity products, has joined forces with Spanish brand VIÑALI,
the first organic vino-cosmetic company, to launch a line of hospitality
products based on anti-oxidant grape extracts.
The products in the VIÑALI amenities range are enriched with organic
grape water and organic grape extracts and will give hotel guests an experience
as refreshing (and detoxifying) as it is luxurious.
Across the product line, water has been substituted by organic grape
water rich in resveratrol, VIÑALI’s flagship ingredient, which carries (adds
value to skincare thanks to the grape’s) detoxifying properties. The 100% ecological
grape water extract also contains essential oils, minerals and trace elements
found in the plant which actively promote healthy skin and are environmentally
friendly.
“Having seen the popularity of our cosmetics line grow, we felt that now
was the perfect time to create an amenities line in partnership with an
international distributor,” commented Marie-Sixtine de Coral, creator of
VIÑALI. “This is Spain’s first line of Vino-Cosmetics and we believe that with
the international network offered by Groupe GM, it has the potential to become
just as popular outside of Spain as it is here.”
Laurent Marchand, President of Groupe GM, added: “We had been looking to
offer our hotel clients a vino-cosmetic line for a long time, and our
partnership with VIÑALI will allow us to carry out this project that is so dear
to us. As an amenities line that offers
guests something above and beyond the traditional ingredients, Viñali was the
natural choice to complement our existing product range. The products use
powerful, natural, organic ingredients and look very sleek and stylish and
we’re confident that our international clients will be equally enthusiastic to
see this new brand in our portfolio”.
The new Groupe GM amenity line includes natural soap in 15g and 30g, as
well as 25ml tubes of shower gel, shampoo, hair & body gel and body
lotion. All are presented in fresh white packaging featuring a grey
minimalistic grape leaf design and a red logo. The packaging design also
features the BIO VINES logo, certifying the origins of the grape-based
ingredients. All vines used to extract grape water, as well as red vine
extracts, are organic, harvested in a natural and bio-dynamic way and are
completely chemical-free.
About
Groupe GM:
Leading international player in the guest amenity industry for 40 years,
Groupe GM designs, produces and distributes cosmetics and accessories for the
hospitality industry in over 70 countries across every continent. Drawing on an
international network of dedicated agents, Groupe GM distributes a unique
portfolio of over 30 brands. In addition to its own brands, Groupe GM signs
exclusive worldwide licensing agreements with recognised international brands,
including cosmetic, fashion, design and spa brands. Groupe GM offers flexible,
global solutions, enabling hoteliers to stand out with their hospitality
products. www.groupegm.com
About
VIÑALI
Created in Spain by
Marie-Sixtine de Coral, VIÑALI is the first brand of Organic Vino-Cosmetics.
VIÑALI offers the health benefits that come with using carefully selected
grapes, as well as powerful natural ingredients. In its formulas, VIÑALI
substitutes water for Resveratrol-rich organic grape water. Resveratrol, its
flagship ingredient, adds extra value that boosts skincare thanks to its grape
detoxifying properties. All VIÑALI
products are made of organic ingredients and are environmentally friendly.
Media
contact:
Laura Crompton
Hopscotch Système Europe
+44 (0)203 239 3480
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